|
|
|
|
| Marketing Database Solution: Maintenance |
|
Your marketing database must be continuously well-maintained. If you are like most marketers, your world prior to successful marketing database implementation looked like this: every campaign, every analysis, and every list pull became a project. The project consisted of cross-functional organizational resources, complex processes, and lengthy timelines. Then the results of that project quickly aged and became obsolete. When the next marketing need surfaced, you had to start a new project from scratch. |
|
| Virtually every organization has two universal concerns regarding marketing database maintenance. First, is my data up-to-date, accurate, and usable—is my data always ready when I need it? Second, will the marketing database solution support my changing marketing and organizational needs? With the implementation of proper maintenance procedures, Dovetail squarely addresses these types of concerns, virtually eliminating them, making room for the marketer to focus on marketing, not data management. |
|
| Dovetail stays in sync with each clients' evolving high-level marketing goals, while simultaneously managing the precise details of marketing database updates. This keeps the marketing database at the center—the foundation—of each client's direct marketing world. Dovetail has successfully maintained and hosted marketing databases for 15 years. |
|
| Dovetail will successfully maintain your marketing database with the following critical components: |
|
| |
▪ |
State-of-the-art data validation, standardization, and correction processes executed in a three-tiered marketing database architecture. |
| |
▪ |
Single-point-of-contact client service and quarterly on-site meetings. |
| |
▪ |
Highly scalable, secure, and redundant hosting infrastructure. |
| |
▪ |
Ongoing attention to ensure that each client's marketing database remains fresh, accurate, relevant, and always ready for direct marketing purposes. |
|
|
|
|
| At Dovetail, our primary goal is to have satisfied, long-term clients. And we do. Every client we have will tell you so. |
|
|
|
